The Fridge

General information

The Fridge is the region’s leading independent artist and entertainment management company, providing elite acts for over 3,000 events annually.

Founded in 2007 by professional harpist Shelley Frost, The Fridge employs 18 gifted professionals, managing a growing roster of talented artists (both local and international) as well as producing original, creative content.

The Fridge supports government, corporate, public and private events annually, and provides artists-in-residence to the hospitality business, primarily major 5* hotels and top-tier restaurants. These activities are underpinned by a relentless dedication to the promotion and support of the Middle East's music and performing arts scene.

Recent “jewel in the crown” engagements include curating 60 acts to perform at the inaugural Mother of the Nation Festival in Abu Dhabi and – by contrast - the creation of the Pacha Dinner Show.

The Fridge also originates proprietary concerts and festivals across multiple genres: these include the well-loved Concert Series and the pioneering ChoirFest Middle East. Award winning stage shows Cirque du Souq and Kalubela were produced at the Madinat Theatre.

The large, multi-purpose warehouse at the company’s home in Alserkal Avenue, already well-established as a concert and rehearsal venue, is a popular destination for both private and corporate events.